With AMP, the company is looking to provide a viable alternative for customers who are looking at a lower cost of ownership without resorting to using cheap and unsafe imitation parts in their Protons after the warranty period expires.
The company is aware that many of its customers, in a bid to save on post-warranty maintenance on their Proton cars, have often ended up purchasing low quality counterfeit parts that do not conform to OEM standards and levels of safety, which is not only detrimental but dangerous, according to Mohamad Shukor Ibrahim, Proton Edar’s CEO.
“The Proton AMP range will address these concerns by providing Proton car owners high quality parts that are not only affordable, but more importantly endorsed and guaranteed by Proton,” he said.
“We believe our customers will soon realise that quality does not have to be a pain on the wallet and we certainly hope that this will be reflected in their acceptance of the Proton AMP. Their support will not only be beneficial to their Proton cars but will also contribute towards curbing the sales of risky and low quality imitation or used components,” he added.
Each AMP product comes with a 3-month or 5,000 km (whichever comes first) product warranty from Proton, excluding the wear and tear of such parts.
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